PRINT MARKETING CAMPAIGN
Recognises the year’s best work in print communication, judged on both creativity and efficacy.
INNOVATION OF THE YEAR
Recognises an innovation that increased the appeal and sale (performance) of an existing brand in the market. This includes but is not restricted to innovations in brand, product and communication.
MARKETING COMPANY OF THE YEAR
Recognises a company that created a demonstrable impact through innovative and effective marketing, with the best return on every marketing rupee.
INTEGRATED MARKETING INITIATIVE
Recognises a marketing initiative that exhibits an innovative and effective deployment of more than three communication touch points in an integrated fashion, using a mix of traditional and modern media platforms.
Recognises the impact created by a brand launched in the Indian market no earlier than 1 Jan 2016 and being present in the marketplace through 1 Jan 2017 to 31 Dec 2017.
MARKETER OF THE YEAR
Recognises a demonstrable impact made by a marketing professional on one or more brands managed by him/her, using an innovative and effective deployment of various marketing tools.
DIGITAL MARKETING CAMPAIGN
Recognises innovative and effective use of digital media to achieve quantifiable results in sync with brand objectives. This category excludes social media campaigns – which should be entered in the Social Media Marketing Campaign category.
ADVERTISING PROFESSIONAL OF THE YEAR
Recognises a demonstrable impact made by an advertising professional on one or more brands managed by him/her, using an innovative and effective deployment of various marketing tools. Nominees should belong to creative/media-buying/media-planning/digital/activation agencies.
SOCIAL MEDIA MARKETING CAMPAIGN
Recognises innovative and effective use of social media platform/s to achieve quantifiable results in sync with brand objectives, beyond just ‘likes’ and ‘views’. This category excludes digital media campaigns – which should be entered in the Digital Marketing Campaign category.
LIFE TIME ACHIEVEMENT AWARD
Recognises an industry icon who has spent a lifetime demonstrating marketing successes, while enriching the lives of countless other marketing professionals.